As part of their 10th Anniversary issue, PRWeek asked a number of thought leaders to make bold predictions about the future of the marketing communications and media industries. Here are the responses from MS&L:
C-SUITE
Mark Hass, CEO, MS&L Worldwide
A communications specialist will become as vital to a corporate CEO, both in times of trouble and times of opportunity, as an outside legal counsel or investment banker.
WASHINGTON
Neil Dhillon, MD, MS&L Washington
Regardless of who won the November presidential elections, Washington will be turned upside down with new political appointments, policy directives, and bipartisan bickering. Clients need to be prepared to work both sides of the aisle in a systematic manner to achieve maximum results.
CRISIS COMMUNICATIONS
Ed Cafasso, MD, MS&L Boston
Public, private and nonprofit enterprises will learn to plan for communicating in every conceivable crisis. Nothing will be off the table in crisis planning. If you can imagine it, it could happen.
PR VS ADVERTISING
Joel Curran, managing director, MS&L Midwest Region
The great land grab of the modern marketing era is in full swing. The traditional PR model is dissolving into a blend of previously siloed disciplines that today must work holistically. PR's ability to engage influencers directly via social media is positioning PR in this new order.
CONSUMER GENERATED CONTENT
Donald E. Martelli, VP, MS&L Boston
Top tier news outlets will be seen in the same light as consumer-generated content. Digital is all about the conversation and consumers are tired of being talked to. They will demand to be heard.
What are your bold PR predictions?
Monday, November 17, 2008
PRWeek US: Bold Predictions
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1 comments:
I definitely believe that Crisis Communication and having a communication analyst in all levels of an organization is going to be huge in the coming years.Every company needs to look at Johnson and Johnson, and further knowing every type of crisis that can affect an organization and have living documents to prepare for those. In addition, I think that business will been to know exactly where the dollar will get them. Analyst like Naked Communications will be seeing an increase in business as companies realize that every message needs to be researched based and intentional. I think that M&S know what they're talking about in the future of PR.
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